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MW FASHION CONSULTANCY is a fashion and luxury consulting firm with a global reach, advising established retailers, brands, and startups on the management and optimization of their retail, design and development strategies.
SERVICES
FOR STARTUPS
We help independent startup fashion designers and retailers to take action, make progress, and reach their entrepreneurial goals.
We can help from the beginning to the end of the process, take you from concept to reality, by helping to define your path and giving you the guidance, reassurance, and resources to follow that path.
FOR RETAILERS
For both brick-and-mortar stores and digital retailers we provide 360 degree consultative services as well as a wealth of Omni-channel business solutions.
We accompany multi-brand and mono-brand retailers through all stages of project development, from conceptualization to local and international brand introductions, planning, buying, assortment planning, logistics, merchandising and marketing.
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FOR BRANDS
From established brands to emerging designers, we lend our experience in market intelligence and brand identity. We are apt in distinguishing the various ways in which today's consumer interacts with brands in both physical and digital realms. Our services scope from product development to positioning, communications, sales (locally and via export to the Middle East, Europe, and the U.S.A.), and marketing.
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Luxury to me is not about buying expensive things;
it’s about living in a way where you appreciate things
OSCAR DE LA RENTA
CLIENTS
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ABOUT US
Mayssa Wasfi has built an established career spanning more than 25 years in the fashion industry.
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After completing her studies in Geneva, Switzerland in 1992, she hit the ground running by opening her own fashion house in 1993, and continued on an incline from there.
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She has served in many roles ranging from International Brand Manager to Head of Buying and nearly everything in between for prominent luxury fashion entities across the Middle East. Her duties have included managing multi-department stores, attending fashion shows all over the world (Paris, Milan, New York, London, Seoul, Madrid, Istanbul) in order to curate assortments, handling purchasing and stock control, carrying out forecasts, analysis, and business development strategies.
She has also coordinated the openings of mono-brand retail stores for globally sough-after luxury brands such as CHANEL, GIAMBATTISTA VALLI, RALPH AND RUSSO, BALMAIN, and ALAIA, along with organizing exclusive fashion shows for haute couture designers such as NAEEM KHAN, MONIQUE LHULLIER, OSCAR DE LA RENTA, ASHI STUDIO, and ZUHAIR MURAD, forming and maintaining the connections of a lifetime with driving forces in the industry.
Recognizing a gap in the Middle East region, Mayssa established MW Fashion Consultancy with the ambition of utilizing her incomparable experience to assist established brands and retailers as well as startups to achieve their full potential in the region and the rest of the world.
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Specialized in consumer psychology in the Middle East, product innovation, brand strategies and promotion techniques, contemporary trend forecasting and future outlook, and fashion marketing and production, there is no project that is out of her scope, as the key to her success has been her diverse skillset as well as her everlasting dedication to her projects.